Gaming, motoring and major brands behind him — but his entire pitch to sponsors depended on a PDF. I designed him a website that works as an always-on media kit.
Rotren — Content creator
rotren.es ↗The client
Rotren is one of the most established content creators in the Canary Islands. His profile brings together gaming, motoring, technology and entertainment, and he has moved beyond live streaming to be present where things happen: ambassador for Altesa, with collaborations including Worten Canarias, selected for the Heineken Player 0.0 world final, invited to La Velada de Ibai and to MotoGP, and nominated at the Premios Islas al Talento Canario 2026.
He is also a creator with an identity closely tied to the Canary Islands — a real differentiator for local brands wanting to connect with a local audience.
The problem
Despite all of that, Rotren had no website of his own. Every time a brand asked for information, the pitch depended on a PDF sent by email. Functional, but limited: it doesn't rank on Google, it doesn't update itself and it doesn't convey that you're dealing with a professional with a proper set-up behind them.
The goal was clear from the start: turn his track record into a sales tool working for him 24 hours a day.
The solution
Instead of a heavy page builder, I built a hand-coded single-page website: light, fast and designed to tell his story in one go, from who he is and his reach through to collaboration formats and contact. The narrative is designed so a brand understands within seconds what it gains by working with him.
The collaborations section is the heart of the site. The whole journey leads towards it and towards getting in touch.
A dark base, brand red and typography with a motorsport feel (Chakra Petch). Real photos from his events, not stock.
Clean code and locally served fonts (GDPR). No bloated templates or unnecessary scripts.
Technical results
Google PageSpeed Insights · measured on launch day
Design decisions
The first thing a brand sees sums up who he is and his scale. No long introductions: the visitor immediately understands they're looking at a top-tier creator.
Altesa, Heineken Player 0.0 and his collaborations appear as direct social proof. There's no need to explain his value: you can see it.
The site explains the collaboration formats concretely, so the conversation with the brand starts already well advanced.
Everything leads to one action: talking. Contact is always one click away, with no friction or distractions.
What I took away
Success here isn't measured in organic traffic, but in whether a brand landing on the site feels it wants to work with him. Designing for that specific goal changes every decision: what's shown first, what's left out and where each section pushes the visitor.
100/100 SEO and CLS of 0 don't come as standard from a template. Writing the site by hand allows total control over weight and loading — and that shows in the experience and on Google.
An established content creator needs the same solidity of presentation as any business. Treating his personal brand with that rigour is what turns a good-looking website into one that opens doors.
Whether you're a creator, a sole trader or a company in Tenerife, I can design you a fast website, built with judgement and aimed at getting results. Tell me about your project.
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